Zero → One Product Systems

Helped define early product direction by translating ambiguous ideas into structured product systems and interaction models.

Role

Creative Co-Founder

Timeline

2011–2013

Funding

$400k Seed

Overview

Co-founded and shaped an early-stage product from concept to launch. Led product vision, creative direction, and pitch design that helped raise $400k in seed funding.

Designed an iPhone photography app and website for concert-goers and sponsors. Balanced ambition, feasibility, and survival under startup constraints—learning to make decisions with ownership and consequences.

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Takeaway

Agency with ownership and consequences.

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Strategic Signals

Zero → One Product Vision
Pitch Design & Fundraising
Mobile App & Web Design
Startup Constraints & Survival
Creative Direction

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Next Project

EA Games