Overview
Independent designer working across UX, product design, and creative direction for global brands and early-stage companies. Led end-to-end design engagements from strategy through execution.
Work in interactive and game-adjacent environments shaped how I think about feedback, clarity, and emotional response to systems. In interactive entertainment, users disengage instantly when systems are unclear—creating a brutal but valuable design feedback loop.
Helped organizations clarify product intent and user value in ambiguous problem spaces. These lessons carried directly into enterprise design—instant system feedback, progressive disclosure under pressure, and state visibility.